Change Oracle

Earth Hour is the world's largest event calling for action on climate change. This Saturday 27 March at 8.30 PM (local time), businesses will join people all around the world to turn off their lights for one hour to show that solutions to the threat of global warming are possible...

The market for environmentally-friendly products has never been better and the demand has never been stronger. According to Mintel International,“the green marketplace is one of the fastest growing, most dynamic sectors of the US economy."The market is huge and getting bigger. In 2007 there were already 36 million Americans spending...

On Thursday March 18, the 2010 World Energy Technology Summit will convene in New York city. The summit will explore technologies that can help save the planet and shape the future. Some of the world's brightest minds and innovators in energy-tech will lead a daylong summit on game-changing green technologies....

Pepsi is using cause marketing to improve their brand awareness in a declining market. Consumers are moving away from sugary, carbonated beverages to a diverse array of healthier alternatives. Pepsi and Coke have been vying for the $60 billion soft drink market for decades. Although Coke and Pepsi own major...

The energy efficiency industry is undergoing unprecedented growth. This boom is driven by the increased participation of state and federal authorities, and movement toward a smarter grid. According to two new reports by Colorado-based Pike Research, the smart grid and deep retrofits for the home market are the next big...