A Hult International Business School publication named “Greenovate!” is the first publication in the Beyond Eureka! series of studies by the Center for Innovation, Excellence, and Growth (IXL). The joint publication explores the topic of developing consistent and dependable processes of innovation as well as how companies can employ environmentally-friendly strategies and turn a profit.
The companies they profile include one that makes smart, solar-powered garbage cans that signal trash collectors when they are full, thus reducing fuel costs. This is but one innovative example of the 50 companies featured in the inaugural publication.
The book examines a range of industries and many different products that are profiting from the adoption of sustainable business practices. Each company profile includes the goals and barriers encountered.
Research compiled for a unique hands-on MBA consulting course by the Hult graduating class of 2009 was also incorporated into the book. The publication clearly illustrates that the confluence of good business sense with environmentally-friendly strategies can enhance a product or service.
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