Top 10 Predictions for Sustainable Business and the Green Economy in 2011

1. Business will be getting a lot more sustainable driven by a growing awareness that the green revolution is here to stay.

2. In the absence of legislation and driven by the overwhelming logic of sustainable business, private enterprise will grow the green economy.

3. Public green companies will benefit from an influx of investment capital. Sustainable stock will continue to grow in value as an increasing number of investors realize that the world is in transition to a low carbon economy.

4. Sustainability will drive innovation that will lead to novel technologies and business models.

5. The acknowledgement that supplies of natural resources are finite and in many cases increasingly scarce will lead to new efficiency initiatives.

6. Small and medium businesses will increase their adoption of social channels to reach their customers. This will include participation in social media like Facebook, Twitter and company blogs.

7. Mobile and web technologies will increase e-commerce, customer relations management (CRM), and cloud computing.

8. Supply chain pressure will evolve and get more sophisticated. Companies will examine their impacts up and down the value chain.

9. Biomimicry (the design principle that looks to nature for great ideas), will be integrated into new technologies.

10. Businesses will be closely examining their water usage as the issues surrounding water will become increasingly important.

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