Thursday, March 23, 2023
Change Oracle Logo
  • Climate Change
    • Greenhouse Gas Emissions
    • Biodiversity
    • Wildfires
    • Extreme Weather
  • Energy
    • Renewables
    • Nuclear Power
    • Fossil Fuels
  • Politics
    • American Politics
    • Canadian Politics
    • International Politics
  • Social Change
    • Activism
    • Disinformation
    • Education
    • Psychology
    • Gender Equality
  • Business and Economics
    • Leadership
    • Decarbonization
    • Economics
    • Supply Chains
    • Investing
  • Technology
    • Carbon Removal
    • Carbon Capture
    • Transportation
    • Buildings
    • Food
No Result
View All Result
  • Climate Change
    • Greenhouse Gas Emissions
    • Biodiversity
    • Wildfires
    • Extreme Weather
  • Energy
    • Renewables
    • Nuclear Power
    • Fossil Fuels
  • Politics
    • American Politics
    • Canadian Politics
    • International Politics
  • Social Change
    • Activism
    • Disinformation
    • Education
    • Psychology
    • Gender Equality
  • Business and Economics
    • Leadership
    • Decarbonization
    • Economics
    • Supply Chains
    • Investing
  • Technology
    • Carbon Removal
    • Carbon Capture
    • Transportation
    • Buildings
    • Food
No Result
View All Result
Change Oracle Logo
No Result
View All Result
Home Business and Economics

The Overwhelming Logic of Sustainable Business

by Richard Matthews
April 9, 2010
in Business and Economics, Other
0

Steady consumer demand and the rapid growth of green industries, makes sustainable business very appealing. Sustainable strategies and best practice are an increasingly important part of basic business planning.

Those businesses that showed leadership in the early years are reaping the benefits. The companies that broke into the green market first are now leading the Dow Jones Sustainability Index.

Today green is not just about adding cache, it is increasingly a matter of survival. Using less energy per unit of output, reducing waste, and using less water are all part of efficiency efforts that decrease costs and contribute to the bottom line. Many of the world’s most successful business owners recognized the value of efficiency long before it was fashionable.

Numerous consumer and industry reports are corroborating the ongoing growth of the green market. According to Mintel, US consumers are still willing to pay more for green products despite the recession. In the recently published paper “Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation,” Griskevicius and co-authors find that people will forgo luxury and comfort for a green item.

Despite a decline in venture capital due to the recession, clean energy continues to grow and in 2009 it accounted for 12.5 percentage of total US venture capital investments.

According to a report entitled Clean Energy Trends 2010, the three major clean energy sectors, solar, wind power, and biofuels, grew world-wide to almost $140 billion in 2009, an 11.4% increase over 2008 revenue numbers.

The report also indicates that wind power is projected to expand from $63.5 billion in 2009 to $114.5 billion in 2019. Last year’s global wind power installations reached a record 37,500 MW. China, the first-time global leader in new installations, accounted for more than a third of new installations, with 13,000 MW.

The same report indicates that solar photo voltaic (PV) sector is expected to grow from a $30.7 billion industry in 2009 to a $98.9 billion industry by 2019. New installations reached almost 6 GW worldwide in 2009, a nearly six fold increase from five years earlier.

The global solar PV and wind power industries together currently account for a total of more than 830,000 jobs worldwide. By 2019, global industry growth will push the total to more than 3.3 million jobs.

There are many economic inducements to go green, while ignoring climate change is expected to result in unacceptable costs to life and property. One study claims that global warming already is causing 300,000 deaths and $125 billion in economic losses annually.

Sustainable businesses are more efficient and more competitive, they provide jobs, and generate economic activity while reducing the impact on the environment. The logic is overwhelming and unavoidable, becoming more sustainable just makes sense.
_________________________________

Related Articles

Sustainability is an Unstoppable Megatrend
Sustainable Business Methods, Strategy, Management and Reporting
Sustainable Successes and Failures
Consumers Continue to Embrace the Burgeoning Green Market
Consumer Demand for Green
People Remain Loyal to Green Even in an Economic Downturn
Green’s Bottom Line: Staying Competitive in Volatile Economic Times
E-Commerce: Holiday Season 2009 and Implications for 2010
Eco Cyber Monday
The Future is Green
Green’s Coming of Age
Green Drivers
The Greening of Cyberspace

ShareTweetShare
Previous Post

Social Action Driving Businesses to Adopt Sustainable Practices

Next Post

Koch Industries Destroys the Environment and Funds Climate Denial

Related Posts

Ecological Governance Respecting Planetary Boundaries through Degrowth and Social Processes

by Richard Matthews
March 6, 2023
0

Planetary Boundaries We are in need of governance solutions to ecological crises that respect Planetary Boundaries. By re-embedding the economy into biophysical and social processes we can democratically promote degrowth...

Ecological Economics Vs. Classical Economics

Ecological Economics Vs. Classical Economics

by Richard Matthews
February 11, 2023
0

This paper explains, contrasts, and critiques ecological economics (EE) and classical economics (CE). It examines the normalized assumptions from CE and some of the ways that EE can address salient...

change oracle will explore the fundamental unworkability of capitalism

Confessions of a former capitalist: The journey that made me an advocate of systemic change

by Richard Matthews
January 11, 2023
2

Almost ten years ago, journalist and author Naomi Klein asked me whether capitalism can be sustainable. I responded by citing a mountain of data arguing that indeed it could be. I now...

Next Post

Koch Industries Destroys the Environment and Funds Climate Denial

Leave a Reply Cancel reply

Follow Us

  • Facebook
  • Twitter
  • Email
  • LinkedIn
  • Reddit
  • SoundCloud

Subscribe to the Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Economics

Ecological Governance Respecting Planetary Boundaries through Degrowth and Social Processes

by Richard Matthews
March 6, 2023
0

Planetary Boundaries We are in need of governance solutions to ecological crises that respect Planetary Boundaries. By re-embedding the economy...

Read more

Precipice: What Will It Take for Us to Avert the End of Civilization

February 27, 2023
Ecological Economics Vs. Classical Economics

Ecological Economics Vs. Classical Economics

February 11, 2023

Renewable Energy is Growing Rapidly but is it Enough to Stop Climate Change?

January 31, 2023
change oracle will explore the fundamental unworkability of capitalism

Confessions of a former capitalist: The journey that made me an advocate of systemic change

January 11, 2023
  • About
  • Climate Change
  • Energy
  • Business and Economics
  • Politics
  • Technology
  • Social Change
  • Events
  • Other

© 2021 Copyright The Green Market Oracle.

No Result
View All Result
  • Business and Economics
    • Leadership
    • Supply Chains
  • Economics
  • Energy
    • Renewables
    • Nuclear Power
    • Fossil Fuels
  • Climate Change
    • Greenhouse Gas Emissions
    • Biodiversity
    • Extreme Weather
    • Wildfires
  • Investing
  • Politics
    • American Politics
    • Canadian Politics
    • International Politics
  • Technology
    • Buildings
    • Carbon Capture
    • Food
    • Transportation
  • Social Change
    • Education
    • Activism
    • Psychology

© 2021 Copyright The Green Market Oracle.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In