Webinar – Rethinking Sustainability Communications: Brand Strategies, Risks & Opportunities

The complimentary one hour webinar, “Rethinking Sustainability Communications: Brand Strategies, Risks & Opportunities” will take place on Thursday, April 25, 2013 at 4:00 pm GMT Summer Time or 11:00 am Eastern Daylight Time.  This webinar will help executives responsible for sustainability communications, whether sitting in sustainability or marketing functions, to understand the different strategic approaches and the business case for enhancing communications.

Verdantix will reveal five sustainability communications strategies used by organisations today, and outline the benefits of adopting sustainability as a key brand attribute and implementing innovative sustainability communications.

In the last two years, a small number of leading firms have started to integrate sustainability within corporate communications, in pursuit of brand benefits. Between these and the ones that still refuse to talk about sustainability sit the bulk of $1 billion plus firms, keeping sustainability communications in a silo and pushing out messages and reports to limited audiences, primarily the ‘green ghetto’.

Panelists will include Samantha Price, Industry Analyst at Verdantix, the presenter will be Abbie Curtis, Industry Analyst at Verdantix.

To register click here.