Event – Engage for Good (EFG)

Engage for Good will take place on May 23 – 24, 2018, in Chicago, Illinois. Formerly the Cause Marketing Forum, Engage for Good (EFG) is back this year to provide valuable information for cause marketers all along the experience spectrum and in varying formats (keynote presentations, breakout sessions, small group discussions, etc.) to cater to people with different learning styles.

Workshops

Whether you are a cause marketing beginner or veteran, work for a business or a nonprofit, these pre- and post-conference workshops will allow you to gain insights that will help you advance in 2018 and beyond. Separate fees apply for each of these high-touch, small group sessions.

• Business Leader Summit
• Corporate Alliances 101 for Nonprofits
• Nonprofit Leadership Summit
• Nonprofit Graduate (303) Course

Featured Speakers

Speakers will address some of the best examples of cause marketing and social impact campaigns that truly move the needle for both company and cause. This year’s faculty is comprised of some of the best and brightest individuals in the industry, willing to openly share their lessons learned with you.

• Asha Sharma
  Facebook
  Product Lead, Social Good
• Michael Strautmanis
  The Obama Foundation
  Chief Engagement Officer
• Laura Swapp
  REI
  Director of Next Gen Marketing
• Racquel Russell
  Zillow
  VP, Government Relations and Public Affairs
• Carolyn Miles
  Save the Children
  President & CEO
• Rob Acker
  Salesforce.org
  CEO
• Atlanta Mcllwraith
  Timberland
  Senior Manager, Community Engagement and Communication
• Josue Estrada
  Salesforce.org
  Senior Vice President of Marketing and Industry Solutions
• Icema Gibbs
  JetBlue
  Director – Corporate Social Responsibility
• Jeffrey Burrell
  Riot Games
  Head of Corporate Social Responsibility
• Laura Atwell
  Team Rubicon
  Vice President of Development
• Rajesh Anandan
  UNICEF Kid Power
  Co-creator UNICEF Kid Power, Co-founder ULTRA Testing
• Mary Jane Melendez
  General Mills Foundation
  Executive Director
• Sue Burton
  Bank of America
  Senior Vice President, Enterprise Brand Strategy and Programs
• Talita Erickson
  Barilla
  General Counsel
• Scott Beaudoin
  ACTIO
  Group President
• Jayme Jenkins
  The Body Shop Canada
  VP Marketing & Corporate Responsibility
• Diana Hovey
  Dine Out for No Kid Hungry
  Senior Vice President
• Melanie LeGrande
  Major League Baseball
  Vice President of Social Responsibility
• Kyle Moss
  Qualcomm Wireless Reach
  Program Manager and Global Entrepreneurship Lead
• Penny Neferis
  JetBlue Airways
  Director of Business Continuity & Emergency Response
• Khalil Smith
  NeuroLeadership Institute (formerly with Apple)
  Lead, Diversity and Inclusion
• Jessica Jecmen
  Accenture Foundation
  Executive Director
• Chris Perry
  CMN Hospitals
  Managing Director, Corportate Partners
• Melanie Fallon-Houska
  Penguin Random House
  Director, Corporate Giving
• Kerry Steib
  Spotify
  Director of Social Impact
• Kristen Fraser
  Aflac
  Manager, Marketing Public Relations
• Lucy Darragh
  Blue Cross Blue Shield of Massachusetts
  Director of Corporate Citizenship
• Kyla Turner
  Love’s Travel Stops & Country Stores
  Communications Manager
• Sue Petersen
  San Francisco Giants
  Executive Director
• Grace Kim
  Good Worldwide
  Senior Managing Director
• Anna Momrow
  PayPal
  Head of Consumer Cause Marketing
• Dave Stangis
  Campbell Soup Company
  Vice President-Corporate Responsibility and Chief Sustainability Officer
• Mark Feldman
  Cause Consulting
  Principal and Managing Director
• Sanjay Podder
  Accenture
  Managing Director
• Maureen Carlson
  Catalist
  Co-Founder/Chief Innovation Officer
• Patty Gentry
  No Kid Hungry
  Senior Manager of Grassroots Advocacy & Youth Engagement
• Charlotte Lucich
  Habit Burger Grill
  Director of Marketing
• Christopher Fuller
  Inspire Brands
  Head of Communications
• Laura Freveletti
  Allstate Insurance Company
  Senior Program Officer, Allstate Foundation Good Starts Young
• Alisha Greenberg
  Sports Impact Leadership Certificate (SILC)
  Founder and Co-Director
• Beth Villatico
  Fidelity Workplace Solutions
  Director, Human Resources
• Bernadette Grey
  MDR
  Chief Marketing Strategist
• Brittany Hill
  Catalist
  CEO and Co-Founder
• David Hessekiel
  Engage for Good
  President
• Gregg Witt
  Motivate
  EVP, Youth Marketing
• Kevin McAndrew
  Save the Children
  Senior Director, Social Innovation Partnerships
• Jake Skoloda
  Millennial Ad Network, LLC
  President and Co-Founding Partner
• Mollye Rhea
  For Momentum
  Founder and President
• Shannan Scarselletta
  ImproVision Consulting
  Founder
• Karen Wu
  Perlman & Perlman, LLP
  Partner
• Joe Waters
  Selfish Giving
  Founder and Blogger
• Frank Smith
  Raffa
  Partner
• Eric Singler
  PRS IN VIVO
  Managing Director
• Lauren Chasanoff
  Common Impact
  Senior Manager, Marketing
  HP
  Heather Prill
  Home Depot
• Julie Laird Davis
  Habitat for Humanity International
  Vice President Corporate and Foundation Relations

Click here for the full program.
To register click here.